Sportcasting 2.0 introduced by ActiveInstitute

ISAF Youth Worlds 2008 Sportcasting 2.0 is a pilot project aimed at testing a novel platform facilitating internet-enabled broadcasts of sports competitions.

Basically, this is about the development of a web-based platform combining communication in the shape of chat and forum, respectively, with visualisation of sensor data from GPS units positioned on every competing boat. Moreover, the project offers the feasibility of linking sequences from the sailing directly to chat and forum.

ISAF Youth Worlds 2008 Sportcasting 2.0 has been developed in cooperation between Sailing Aarhus, The Danish Institute for Sports Studies (Idrættens Analyseinstitut), the MAPP Centre at the Aarhus School of Business, the company TracTrac and Active Institute.

Sportcasting 2.0

Youth Worlds 2008 Sportcasting 2.0 is a link in a process targeted at the development of the Sportcasting 2.0 concept. The pivot of this concept is the development of a relevant, user friendly, adaptable and scalable platform for broadcasting sports events. The development takes place with the exploitation of new technology and new media as its point of departure.

The background of Sportcasting 2.0

Sportcasting 2.0 has come about in response to the heavy polarisation of media coverage of Danish sports events. Danish television is dominated by football (soccer), handball and cycling – a tendency becoming increasingly widespread.

This means that, in reality, the audience taking an interest in following other or more than just these three sporting activities has no alternative.

To organisers, this will result in a series of further consequences, e.g. financial ones, expressed in the shape of increasingly cautious sponsors.

To the sports as well as stakeholders within sports, Sportcasting 2.0 will mean decreased dependency upon traditional media while at the same time making sports presentations more exciting and audience involving.

The target group comprises audiences for and organisers of sports events – great and small.